Market Insights

South African Tourism is pleased to present updated in-depth market insights on all our key source markets (including the USA and Canada). There are 24 digital booklets that present key data and tourist insights from travelers coming from South Africa's 24 priority markets, as per the Marketing Prioritization Investment Framework.

These digital booklets are designed for and aimed at equipping our valued tourism trade partners with key data that will enable you to sell South Africa faster relative to our competitors. These booklets will further provide you with an understanding of travellers' needs from various markets, helping you better cater to these needs.

These digital booklets will be updated with the latest trends as they occur so that you will have up-to-date data and statistics on destination South Africa as well as our key source markets.

We would like to invite you to download the booklets on the South African Tourism website.

https://www.southafrica.net/gl/en/corporate/page/unlocking-travel-markets

These materials were developed and compiled by South African Tourism's Data Analytics and Strategic Insights Unit.