Targeted Email: Advisor Specific
taCONNECT’s unique technology offers targeted email marketing to a highly engaged audience of active verified Travel Advisors. Each Travel Advisor’s contact and business profile has personally been verified and updated by each Advisor within the last 8 months, delivering the most current Travel Advisor opt-in database.
  • Engaged database of 100,000+ U.S. and Canadian Travel Advisors, 100% opt-in to the taNETWORK.
  • Extremely high open and click-thru rates.
  • Unique ability to purge your Travel Advisor contacts from our opt-in list. NO WASTE!
  • Unique ability to target Travel Advisors by; Sales Specialty, Affiliation, Location and more!
Rate: $30 CPM (cost per thousand) Minimum Spend: $400 (applicable for non-TARM partners) Click Here for more information about our taCONNECT TARM solution. Please inquire with your sales representative for a quote to email your targeted audience.
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EMAIL GUIDELINES
Terms:
  • Display creative and subject line due a minimum 5 business days prior campaign start.
  • Send date availability must be confirmed prior to insertion order.
  • Advertiser is responsible for rich media and third party ad serving fees.
Rescheduling and Cancelation:
  • Advertiser may reschedule or cancel the scheduled email within 14 days prior with a written notice to your sales person.
  • Rescheduling or canceling less than 14 days before scheduled email will result in a $250 fee. Additionally, requests to reschedule are based on availability and not guaranteed.
Invoice/Reporting:
  • 60 hours after the send, you will receive via email a taCONNECT Report/Invoice.
  • Results reporting are; Total Received, Total Opened, Unique Opened (OR), Unique Clicked (CTOR).
  • Payment terms and methods are also outlined.
EMAIL MATERIAL GUIDELINES & SPECIFICATIONS:
  • Format of the email should not exceed 680 pixels wide
  • Total page weight not to exceed 240k
  • Images must be hosted by client. If you cannot host images, taCONNECT can at an additional fee of $90
  • Images should be hosted on a secure https://. Google will block images if not on a secure https://
  • All images and graphics should be 72dpi and formatted .jpg, .png or .gif
  • ALL URL links should be absolute URLs (e.g., " http://www. " or " https://www. ")
  • Image calls should be absolute URLs (e.g., " http://www. " or " https://www. ")
  • Inline CSS accepted.
  • Restrictions: not permitted use of CSS (cascading style sheets), javascript, flash/rich media
  • DO NOT INCLUDE THE FOLLOWING IN YOUR EMAIL: OPT OUT LANGUAGE & LINK, FOOTER WITH YOUR COMPANY ADDRESS INFORMATION, AND “CLICK TO VIEW ONLINE” HEADER.These three components of the email are automatically applied by our email platform.
EMAIL SUBMISSION – ASSETS REQUIRED – 5 STEPS:
  • Your logo on a white or transparent background with a height between 100-200 pixels high.
  • Email format required is an HTML file (.html or .htm)
  • Provide a Subject line of the email. We do not permit the use of emoticons / images in the subject line
  • Submit email address(es) of individual(s) to receive proof and final email
  • Send to your Client Success Manager or Sales Representative
ADDITIONAL FEES:
  • Should you need assistance in the creation of your HTML email, we offer Creative Services starting at $150/hour. Please inquire with your Client Success Manager or Sales Representative.
  • LATE FEES: If we received assets less than the required 5 business days, we will charge you $150 late fee. If we received assets under 24 hours of scheduled email send, we will charge you $250 or ½ the email send rate (whichever is greater).
  • Resubmission of new creative (after a test email is sent for your approval) may be subject to a fee. Additionally, the deployment of your scheduled email may be delayed.
  • Our team does not modify submitted HTML code. If your HTML code needs to be modified in any way, your creative team will need to modify. If our team is needed to modify your HTML code, a fee will apply.
EMAIL TIPS:
  • SUBJECT: Keep Subject lines short but meaningful (4-6 words). Use the “Snippet” for more detail (see below). Be careful not to include spam words in the Subject like “Free”, “Win” or “Cash”. Also don't put your Subject in ALL CAPITALS
  • SNIPPET: Your Snippet is a short teaser sentence to get the recipient to Open your email and expands on your short Subject line. The Snippet is beneficial in achieving better results because most email programs display the first line of every email to the recipient. The text size can be small (10pt-12pt). Also use the mail merge feature in the Snippet of “first name” or even “city” if your email is targeted to a specific region (ex: Hi *|First Name|*, this should interest you since you’re located in *|City|*). Proper use of the snippet improves Open rates.
  • TIME SENSITIVE: Call out in the Subject line or Snippet if your email is time sensitive.
  • CALL TO ACTION: Have a clear “call to action” and feature this no further down than half way in your email. A call to action is something that encourages your contact to take the action you want them to, such as clicking a URL on an offer or accepting an invitation.
  • FOCUS: Keep your content focused on 1 or 2 “call to actions”. An email is not a webpage. AVOID adding social media icons, and additional links that distract the recipient from your main objective. Do you want them to check out your Facebook page or click on your main call to action?
QUESTIONS? Contact your sales representative or Shaun Whitley swhitley@travelrelations.com
TRAVEL RELATIONS LLC | www.travelrelations.com